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“If you want to be excellent, surround yourself with excellence.”

Malvern Saddlery is a high-end boutique specializing in tack, saddles, riding gear, fashion & gifts. With decades of experience as an avid rider, trusted expert in the industry and personal shopper, Malvern Saddlery owner, Jill Apfelbaum, hand-selects each brand carried in the store. She often works with our vendors on product development and has insider knowledge of the equestrian community – utilizing her relationships with trainers, judges and organizers of major horse shows all over the country to ensure her customers are in-the-know and able to easily identify the products they need to excel. We take the guess work out of finding the highest-quality products on the market, and support our customers wherever they are in their riding journey.

AS SEEN IN EQUESTRIAN LIVING MAGAZINE

Hear from Malvern Saddlery owner, JIll Apfelbaum and other industry experts on equestrian fashion trends and developing a unique product assortment. 

Seeking Excellence

Ava Frantz & Pony Pops

Ava Frantz & Pony Pops

It is so easy to start a conversation with, ‘These kids today……..’ and have it reflect values and habits that lack the connection to our sport that has made the great rides from our past shine through.

This past Fall I had the pleasure of helping a young lady get fitted for her first pair of tall riding boots. What I found instantly refreshing about this particular encounter was the  excitement and recognition that this was a BIG deal and a ‘rite of passage’ as this young rider was emerging from the pony ring into her future in the junior hunters.

Successfully fitting her in two different boots she was left to decide which pair she wanted and she turned to her mother for guidance. Her mothers reply was, ‘they both look beautiful, it is YOUR money so you can get whatever you like.’

We don’t hear that too often, I walked away to let her decide and she came to the front desk with the Tucci boots she loved the best and proceeded to put her hard earned money down onto the counter.

She never made mention of how she acquired these funds and was a bit shy, so her Mom finally said that she had to brag about this special daughter of hers.

It turns out that Ava was aware that she was going to need tall boots as she started her adventure with her new 4 year old Mechlenburg, 'Raisin’ who is her first partner coming off of ponies.

At the age of 12, she set out to start her own business designing and baking a fantastic line of horse treats known as ‘Perfect Pony Pops.'

After researching ingredients and baking techniques, she used her creativity to decorate these special, individual treats in a variety of charming themes and presented them in great packaging with her own logo.

After her ride at the horse shows she attended she would roll up her sleeves and set up pop-up shops. She would work for the rest of the day to sell her Pony Pops to her friends and fellow horsemen.

Hard work paid off and Ava is now sporting gorgeous new boots and I am delighted to represent her great product in our store in Malvern!

Ava is as dedicated to her riding and her horse as she is to her business and it will be great fun to watch her continue her pursuits.

January 02, 2020 by Jill Apfelbaum
Katie Pugliese

Katie Pugliese

We are surrounded every day with enthusiastic  young riders that have caught the ‘horse bug’. It is always fun to see that pure enthusiasm and where it ultimately takes them
August 19, 2019 by Jill Apfelbaum
Matt Brown

Matt Brown

The eventing podcast, Major League Eventing, recently sat down with event rider Matt Brown. 
February 14, 2019 by Jill Apfelbaum

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