Life, at the end of the day is all about choices.
In choosing my mentors and role models over decades of riding, I have learned that if it is indeed excellence that you are striving for, you need to surround yourself by the same. I have been very fortunate to have been guided by some of the best.
In my business I have used the same guidelines in the products and people we choose to work with.
When it comes to getting behind one of our athletes to support their goals in the best way we can, my decisions are based on an assessment of their ability to help elevate our sport and bring the highest level of talent and integrity.
On this blog, we will proudly feature a few of the individuals and product lines that I feel hold the key to the future.
~Jill, Owner & Shop Curator